Publication date: 7 December 2020
GroupM has updated their 2021 advertising growth forecast. Digital advertising is expected to grow by 8.2% during 2020, excluding U.S. political activity. This follows nearly a decade of double-digit growth, including the last six years, when it was better than 20% globally. Digital advertising for pure-play media owners should be 61% of advertising in 2021. This share has doubled since 2015 when it was only 30.6%. By 2024, digital advertising is estimated to have a 66% share globally.
Advertising market in 2021: more positive forecasts
The Russian advertising market is expected to lose 6% in 2020. The only country where GroupM projects positive dynamics this year is China. Advertising there should accelerate by 6.2%. GroupM’s forecast for 2021 is more positive:
Share it with your friends via favorite social media
This is not simply a pretty list of casinos on 3S.INFO. It is a practical …
Meet Ekaterina Mayorova, Head of Africa at QTech Games, in a new iGaming Heroes interview …
The live format has become one of the fastest-growing segments in iGaming, attracting both beginners …
A funds freeze by a payment provider (PSP) is one of the most painful problems …
Payment blocks and freezes in iGaming are one of the most painful issues for operators …
For iGaming operators and affiliates, a bank block is not just a technical glitch, it’s …
If you are just starting out in the world of internet marketing, media buying, or …
How to go from an SEO author to CCO of a well-known media platform and …
On 3S.INFO, there is a practical guide to tennis betting media buying: from selecting offers …
What Is LTV and How Do Payments Affect It? LTV (Lifetime Value) of a player …
